Clicks measure immediate user curiosity, while engagement reflects deep user interest and active interaction. In digital marketing, web analytics, and social media, these two metrics sit at different stages of the user journey. A click is the initial spark that brings traffic to your digital property, while engagement tracks what happens after users arrive and how meaningfully they interact with your content. 🖱️ What are Clicks?
Clicks represent a definitive user action: manually selecting a link, button, image, or ad.
Why CTR matters: Connecting clicks to user engagement – Statsig
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