A target audience is the specific group of consumers most likely to want or need your product, service, or message. Instead of trying to please everyone—which dilutes your message and wastes money—defining a target audience allows you to focus your marketing budget on the people who matter most. Target Audience vs. Target Market
While closely related, these two concepts operate on different scales:
Target Market: The broad, overall group of potential consumers your business serves. For example, an athletic brand’s target market might be all marathon runners.
Target Audience: A narrower, highly specific segment within that target market being served a particular campaign or message. For the same athletic brand, the target audience for a localized digital ad might be runners aged 20-30 registered for the Boston Marathon. Core Methods of Audience Segmentation
To pinpoint who your audience is, marketers split the general population using four core data types: How to Identify Your Target Audience in 5 steps – Adobe
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