A target audience is the specific group of consumers most likely to buy your product, use your service, or respond to your message. Instead of trying to appeal to everyone—which wastes time and money—businesses use a target audience to focus their resources on individuals who share common traits, needs, or behaviors. Target Audience vs. Target Market
While closely related, these two terms operate at different scales:
Target Market: The broad, overall group of consumers a business intends to serve. (Example: A running shoe company targets all marathon runners.)
Target Audience: A narrower, highly specific segment within that target market chosen for a particular ad campaign, promotion, or product feature. (Example: The same company targets marathon runners living in Boston for a store sale ahead of the Boston Marathon.) The Four Main Pillars of Audience Segmentation
To define a target audience, marketers categorize consumer data into four core categories: How to Identify Your Target Audience in 5 steps – Adobe
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